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CLEAN TO PLANET PLEDGE

Zero Waste is at our core. We are passionate about protecting our planet’s resources and committed to reducing the waste produced at every stage of our product's journey. We believe that skincare should work for everyone, including our planet – because great skin should never cost the earth.

SUSTAINABLY MINDED DEVELOPMENT

We know that Zero Waste doesn’t stop at packaging. We consciously formulate our skincare using sustainable and upcycled ingredients wherever possible, sourced responsibly to help preserve and protect their native ecosystems for future generations to enjoy.

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ZERO WASTE

We take action to reduce the waste that we produce at every stage of our product's journey. From expanding our Zero Waste sample and travel sizes to reusable packaging for shipping, to sustainable solutions behind the scenes – we pledge to make every step count.

Our Zero Waste Journey

We made a Zero Waste Pledge to only produce packaging designed to be recyclable, containing recycled materials or being reusable. Here's how we got there...

Ocean Plastic Packaging

We partnered with TerraCycle to create an industry-first bottle made from 80% recycled plastic, and 20% reclaimed Ocean Plastic for use in our Atlantic Kelp range.

So far, we have given over 1.5 tons of plastic debris removed from ocean sources a new life in our Atlantic Kelp bottles.

First PCR Plastic Pack

We first utilised Post-Consumer Recycled (or PCR) plastic in 2019. PCR materials are obtained by recycling packaging that has been used by consumers and placed in the recycling bin.

Industry-First Infinity Recycling

We pioneered a new certified recycled plastic in our packs, launching with Evercalm™ Global Protection Day Cream. This industry-first technology supports the circular recycling economy. Infinity Recycling has repurposed 16 tons of plastic destined for landfill into our packaging and saved 3 tons in 2021 with just one product, Brightening Dark Circle Eye Cream.

Designed To Be 100% Recyclable

We designed our bestselling product to be 100% recyclable to have the greatest impact. Ready Steady Glow Daily AHA Tonic is made from 100% PCR plastic and is 100% recyclable.

Ready Steady Glow Daily AHA Tonic saved 9.5 tons of plastic from landfill and incineration in 2021 alone.

World-First Aluminum Sample

We stopped the production of single-use sample sachets in 2018, which saved approximately 4.4 million sachets from landfill. In 2021, we pioneered an industry and world-first 100% recycled and recyclable aluminium sample tube.

Recyclable Glass Jars

We upgraded the packaging of our masks with a new 20% PCR glass jar and a widely recyclable aluminium lid.

Glass is one of the most circular materials on earth, because it can be recycled endlessly without ever reducing its quality, and aluminium is infinitely recyclable, with an estimated 75% of the aluminium that has ever been produced still in circulation today.

Our Impact So Far

114 Tons

of post-consumer recycled plastic repurposed

43 Tons

of plastic saved from landfill through Infinity Recycling

13 Tons

of plastic waste repurposed with Brightening Dark Circle Eye Cream

2.4 Tons

of plastic removed from ocean sources

5 Tons

of plastic saved with aluminium sample tubes

Verdn x REN

To support our ongoing sustainability journey as part of our Zero Waste purpose, we partner with Verdn so that all Clean Rewards loyalty members can use their points for purpose and track the impact that they have made throughout the year.

We've also partnered with Verdn over Black Friday 2023, and Earth Day 2024 to collect ocean-bound plastic with orders placed.

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